Don’t target culture,

Exist in it.

A New Platform For Fashion Collaboration

Get Involved

OUR STRATEGY IN ACTION

A Oneplatz Concept.

Maximilian Raynor AW26 Photography Competition with BRICKS Magazine.

Production partner: Purple Button Productions

Launching LFW Designer Merch Through Culture-Led Activation

Key Insights

500K+

~400

Campaign Length: Nov 25 - Jan 26

Engaged Viewers across the campaign

Live Attendees at Pure Evil Gallery, Shoreditch

6-Week Activation Lifecycle

The Strategy.

PHASE ONE

Building The Narrative

We reframed a standard runway merch drop as a cultural extension of Raynor’s "Post Me Your Last Kiss" collection. Photographers were challenged to produce a single image in 48 hours that captured the merchandise through the lens of the collection's postal and heartbreak themes.

PHASE TWO

Community Momentum

By launching an open call that saw over 50 emerging photographers apply, we generated organic momentum weeks before the physical event. The audience were invited into every part of the process, building a genuine connection with the finalist photographers.

PHASE THREE

Digital Hype to IRL Moment

We embedded the product within a micro-tribe of London’s leading creative talent. Six finalists exhibited their work at Pure Evil Gallery in Shoreditch, bringing 400+ attendees into a live environment where the merch was the centre of creative interpretation, not just a display.

PHASE FOUR

Tangible Results & Cultural IP

The campaign culminated in the winning photographer, Shenell Wellington, shooting the official AW26 campaign for a BRICKS Magazine front cover. Produced alongside Purple Button Production, we proved that our model delivers both long-term community engagement and elite editorial prestige.

Request the Full Deck!

Our Strategy is Simple.

We build a narrative shaped by culture. Taking the campaign from the hands of the trendsetters, into a mass market appeal.

Crucially, we offload campaign engagement into your storefront, turning fans into customers.

The Industry Is Changing

We are moving into the era of authenticity where consumers are buying into the people and communities behind brands, not just the products.

Narrative-driven event campaigns.

Solving problems through production.

We build our campaigns around the most authentic voices in the creative industry. Who? The creative talent people actually listen to and whose audiences are deeply engaged.

ROI At The Core Of Our Operations.

We keep client pain points at our core, like turning the new textile waste laws into a high-stakes challenge where London’s most exciting fashion designers rework deadstock into a runway collection.

We set clear objectives from the start and track success through three key metrics:

Engagement Value

Digital Assets & Content

Conversion Quality

Our data partners, Madhouse, provide a full post-campaign report for future strategy and scale.

The days of talking at consumers are over.

Winning brands in 2026 are building products and campaigns with their audience rather than for them.

(Forbes, 2026)

But what does the data say?

Over 66% of consumers find the creative talent actively producing work to be the most authentic voice in 2026, which is why we build our collaborative partnerships around them.

(Oneplatz X Madhouse, 2026)